Sazon Seasoning
This Homemade Sazon Seasoning is versatile and flavorful, all without any MSG, artificial colors, and anti-caking agents that you often find in storebought versions. I use this 6-ingredient rub once a week for pulled pork, fish, chicken, beef, beans and rice, and more!

Making your own seasonings is so rewarding because you get the exact flavor you want without all the gross fillers and preservatives. I’ve even been seeing seed oils being added to seasonings on the grocery store shelves, WE DO NOT NEED THAT! My sazon seasoning recipe leaves out all of that and is just pure flavor that goes good on all meat, veggies, and even rice and beans.
I was lucky enough to learn from some of the best chefs from Puerto Rico, and sazon was always a staple on their shelves. I love experimenting with mixing different spices, and I perfected this one that pairs so well with my slow cooker pulled pork.
What is Sazon Seasoning
Sazon is a spice mix that comes from Puerto Rico, it’s a staple of Latin cooking. It has become popular from the famous packet made by Goya, but some of their ingredients are questionable and making this at home is truly superior. North Market Spices‘ ingredients list for it is: Annatto, Garlic, Salt, Cumin, Black Pepper, Coriander, and Oregano.

Ingredients Needed
Ground Coriander – Actually are seeds from the cilantro plant. Adds warm earthy flavor
Ground Cumin – Adds additional earthy flavor and aroma
Ground Annatto Seed – Comes from the fruit of the achiote tree
Garlic Powder – Staple in all of my seasonings. Deep flavor
Onion Powder – Savory flavor
Dried Oregano – Adds great color and herb flavor
Some people say that sweet paprika with cayenne pepper is a good substitute for the annatto, but I disagree. Because there are only six ingredients here, you really need the annatto. See the FAQ below on where to find it.
Tips for Best Results
Use fresh spices – Spices, especially ground spices, tend to lose their flavor rapidly as they sit in the pantry. The general rule of thumb is that they will stay potently fresh for 3 to 6 months after opening. They won’t necessarily be “bad” at that point, but less flavorful. So try to use freshly purchased spices here for optimal flavor.
Store in an airtight container – A glass jar or container is my favorite for keeping air and moisture out of the sazon seasoning. I don’t recommend a ziptop plastic bag, because they tend to puncture easily and can be too breathable.
I found I like adding a little bit of onion powder to the mix, and I also like making the actual sazon seasoning without salt or black pepper.
This comes from a personal preference of seasoning the meat separately since it’s hard to tell how much salt is going on when there’s salt already mixed in.
I do this with all my homemade seasoning blends, whether it’s Cajun Seasoning, Fajita Seasoning, Taco Seasoning, or Everything Bagel Seasoning.
I’ve developed a knack for knowing how much salt and pepper to add to meat just by eyeing it, but a good rule of thumb to start with is 3/4 tsp of salt per pound of meat.
That number will vary based on the salt you’re using, and personal taste. But it’s easiest to calculate when you know you don’t have to factor in extra salt in the seasoning.

As far as using the sazón seasoning for pulled pork, I simply rub a few tablespoons of the spice blend all over a boneless, tied pork shoulder, season with salt and pepper, then throw it into the slow cooker on low for about 8 hours, per my Slow Cooker Pulled Pork method (or I add it to this Smoked Pork Butt).
Then you can shred the meat and toss it back into the juices.

Ways to Use It
Sazon Seasoning is incredibly versatile. Here are some of the ways I use it in my own kitchen.
Meats: It’s great not just for pork of any kind (try it on Carnitas), but also pretty much all other meats, but especially steaks like Grilled Ribeye. Also try rubbing it on Santa Maria Tri Tip or a Reverse Sear Prime Rib. Sazon spice also works well for poultry like Spatchcock Chicken and Crockpot Chicken Breast.
FYI you do not have to put olive oil on the meat first, but you can if you wish to turn it into more of a paste.
Potatoes: Sprinkle sazon onto Steak Fries, Crispy Smashed Potatoes, Homemade French Fries, or any other potato preparation.
Eggs: Add sazon seasoning to eggy breakfast preparations like a Potato Frittata, Breakfast Burritos, and Omelettes.
Rice: Add a tablespoon to your next batch of Mexican Rice, Arroz Con Pollo, or yellow rice.
I hope you give this magical dry rub a try. I really love keeping it on hand!
For those who would rather buy it than make it, I saw that North Market Spices has an online shop to buy it. I don’t recommend the typical grocery store brands, which have MSG and artificial colors and ingredients in them. It’s so easy to mix some up yourself.
Recipe FAQ and Tips
Keep in an airtight container at room temperature for up to 6 months. It won’t necessarily be “bad” after this, but the flavors will not be as potent. I recommend a glass jar or container.
Annatto powder isn’t always available in grocery stores, though groceries with Latin foods and hispanic markets tend to have it. I order mine online. Amazon has plenty of choices for only a few dollars (like this one – affiliate), and I usually get Badia brand. Ground annatto sometimes goes by the name “achiote.”
Tried this recipe? Leave a rating and comment below — I’d love to hear how it turned out! Or, follow me on Facebook, Instagram or Pinterest!

Sazon Seasoning
Ingredients
- 1 tbsp ground coriander
- 1 tbsp ground cumin
- 1 tbsp ground annatto seeds*
- 1 tbsp garlic powder
- 2 tsp dried oregano
- 1 tsp onion powder
Instructions
- Combine all ingredients in a small bowl and mix until the spices are evenly distributed.
- Or, place all ingredients in a resealable plastic bag or jar, and shake.
Notes
Nutrition
Nutrition is estimated using a food database and is only intended to be used as a guideline for informational purposes.
43 Comments on “Sazon Seasoning”
How much of this sazon seasoning is equal to a packet of sazon?
I think this is the exact amount…I’m looking to fill up a jar of this stuff.
1 1/2 tsp = 1 commercial sazon packet
I made this spice mixture. My family loved it. Being an Oklahoman. I left out the annatto. I always use pork tenderloin as we don’t need the fat. It is so tender you need no energy to pull !
This combination of spices sounds amazing!!! I’ll be trying it tomorrow as I’m preparing for a large crowd on Saturday.
I love north market, they have fantastic spice mixes
I made your pulled pork recipe yesterday however I had to make some changes. I did not have the coriander or annatto seeds but the rub was GREAT even with the changes. I also poured 1/2 cup apple cider vinegar in the crock pot. When fully cooked I skimmed the fat off the liquid and added that back pouring it over the meat. Yum!!! Delicious!!! Also sprinkled with red pepper flakes.
Thanks for sharing. I made pulled pork once before. It was “ok” but not near as tasty as this time with the rub and vinegar added!!!
Hi Joyce, that sounds fantastic. Glad it went well!
I’ve never used this seasoning but I have to try!
I haven’t heard of it, but I love the combination of flavors!
That sounds amazing! I need to try that!
Delicious spice mix! Trying it on some pork I’m making this week.
Such a great recipe to have on hand, especially to incorporate in meat dishes.
This will be so handy to have in my spice collection, thanks!!
I recently came across an organic version of Sazón. Check out this brand Loisa.com. It’s great if you don’t want to make it at home yourself.
I will need to make this. Not sure where I would get the annatto seeds though.
Hi Mireya, I get it online, but you can also use turmeric if you’d like a substitute you can purchase at the store.
I had all the spices on hand (even the annatto) and tried this on a boneless pork butt, cooked in the crockpot. Whole family loved it!
I’d never heard of sazon seasoning before, but it sounds so flavorful! Love the idea of using it on slow-cooked pulled pork. ?
I like the idea of mixing seasonings and rubs and having them on hand. In our (SE Texas) market, our grocery stores carry Goya Sazon in about 8 different mixes (including a no salt and a low sodium version). I usually have some on hand for chicken or fish. I like the idea of using it for pulled pork. I’ll try your version and see how it works on pork and chicken. Arroz con Pollo, here I come.
I think Goya is probably the most well known brand! Glad that it’s something you’re using already. Hope you like the mix!
Hi there. I am Puerto Rican and am very familiar with Sazón by Goya. I happen to prefer the home made mix because it doesn’t have the same preservatives.
Just a suggestion to take the time to mix up your own batch. It tastes much better!