Safer Beauty

Hi, I’m Joanne! As you may know, I have always cared about the food that I put into my body and the food I feed my family. After many personal health struggles and a childhood full of processed foods, I made the decision 10 years ago to cook all my meals from scratch using natural ingredients, and it completely changed my health.

But until a severe allergic reaction to a face cream in 2016, I didn’t even think about the products I was slathering on my face and body every day, and the fact that many contained hazardous ingredients. I didn’t think twice about the fact that these products are absorbed into our skin and our bodies.

It’s really easy to assume that because we live in a highly regulated country, the products we use must be safe. I never questioned safety at all until recently, and I was in disbelief when I learned that the personal care industry is minimally regulated.

Did you see this article about a mother finding that her daughter’s makeup palette had asbestos in it?

Or this UC Berkeley study that found 24 of 32 tested drugstore and department store lipsticks had lead in them, and many other toxic heavy metals?

Stories like these are getting more and more coverage in the media, and it’s about time.

No law regulating cosmetics has been passed since 1938. At that time, over 100 people (many of whom were children) died from a chemical analogue of antifreeze in an untested product (source: FDA).

Numerous attempts since then at passing regulation have been squashed down by a very powerful council that represents many of the companies in the beauty and personal care industry.

Check this out:

Let’s compare the EU to the US.

The US is very behind in safety and regulation of personal care products.

And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.

Cleaning up my skincare and makeup has been the last major piece of my healthy lifestyle puzzle, and I’ve become very passionate about bringing awareness around the hazardous ingredients that are in the products we use, and the products our families use too.

Companies in the US are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and endocrine and hormone disruption—without even disclosing these ingredients to us. It is completely mind-blowing.

After my severe allergic reaction to an expensive “high-end” face cream, I spent a year and a half researching and learning as much as I could about skincare and ingredients, and trying out new products that were safe and effective.

The Best Skincare Company I’ve Found: Beautycounter

There are a bunch of non-toxic cosmetics companies out there, and after trying many of them, Beautycounter is the one brand I’ve found that is both non-toxic and high-performing.

Beautycounter  has banned more than 1,500 ingredients from their skin, makeup, and bath products, setting a new health and safety standard— all while ensuring the products perform highly, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market.

Every single Beautycounter product is listed on EWG’s Skindeep database, which is my go-to resource for researching product safety, and they all rank as “green” and low hazard.

If you haven’t already, type in some of the products you currently use into that database link above. I was really disturbed to find that many of the products I was using, even the expensive ones, had highly hazardous ingredients in them that were linked to cancer, endocrine and hormone disruption, and immunotoxicity.

If you walked into my house right now, you would see that my shampoos, hand soaps, makeup, skin products, baby products for James, and more are all from Beautycounter. I made the switch slowly, buying new products for myself and my family one-by-one, and I fell in love with the quality, safety, and performance. My skin is the best it has ever looked in my life!


My Favorite Beautycounter Skin Products:



#1. No. 3 Charcoal Mask – I do this mask religiously every 3 days, at night before I go to bed. It makes my skin smoother and clearer, and the charcoal removes impurities.

#2. Nourishing Cream Exfoliator– One of the biggest skin secrets I learned for glowing, smooth skin is to exfoliate every day. The trick though, is you need an exfoliator that isn’t too harsh, and this one is perfectly balanced for using every day. Love it!

#3. Countermatch Collection – The complete set is a splurge but HOLY COW this is the best face set I’ve ever used. It’s new from Beautycounter and it hydrates the skin suited to your own skin type using Bio-Mimic technology. At first it sounded a little gimmicky to me, but then I tried it and was truly blown away.


#4. SPF 30 sunscreen – Sunscreen is easy to ignore, because it can feel kind of annoying to put on, but it’s SO important if you want your skin to be free of brown spots and lines caused by sun damage. Beautycounter’s sunscreen is free of oxybenzone, which is common in drugstore sunscreens and ranked as highly hazardous on the EWG website.

#5. No. 1 Brightening Facial Oil – This stuff is a godsend in the wintertime when the air is dry, harsh, and cold. I add it to my routine as needed to give my face extra hydration, and this one also brightens the skin.

#6. Instant Eye Makeup Remover – Free of mineral oil, this eye makeup remover is SAFE and it works. It’s so important because this stuff is going right by your eye!

My Favorite Beautycounter Makeup Products:

#1. Tint Skin Hydrating Foundation – I remember when I first ordered this, I was concerned about the color matching my skin, but it was a gorgeous match for my tone! They do a really good job of offering foundations that are highly suited to nearly all skin types and skin tones. The formula gives great coverage and is really moisturizing too.

#2. Sheer Lipstick – I have 5 of these lipsticks and I LOVE them! Such beautiful colors, lots of pigment, and really moisturizing. And I love that I don’t have to worry about lead or other heavy metals with Beautycounter because it’s not uncommon for lip product to go in your mouth if you eat or drink with it on.

#3. Touchup Concealer Pen – I love this for under the eyes and to cover red spots on the face. It’s really easy to apply with the built-in brush.

#4. Mattifying Powder – I don’t like shiny face, so I’m a big fan of this stuff to absorb oil and give a matte look. It can also be used as a primer for your eyelids when doing eyeshadow!

My Favorite Beautycounter Products for My Toddler:



#1. Kids Body Wash – It gives me peace of mind to use a body wash that is completely safe for my son. I like the smell of this formula and it cleans well.

#2. Kids Shampoo – Same as the body wash, the shampoo lathers nicely and doesn’t dry out the scalp.

#3. Baby Oil –  In the winter months when James’ skin is dry, this stuff is a lifesaver. And he loves when I apply it! He’ll run over to sit in my lap when he sees me come in with the baby oil. It is safe and gentle for baby’s skin.

If you’d like any personalized recommendations, please email me at I have tried pretty much all of the products that Beautycounter offers, and can help with shades and colors as well.


3 Ways to Get Involved with Beautycounter

Become a customer and start swapping out your beauty products and cosmetics to safer versions from Beautycounter.  Consumer demand WILL change the marketplace, and we can vote for change with our dollars. I’ve done this with food too, buying from responsible farmers!

Shop here.

Your $29 Annual Membership Includes:

+15% back in product credit to be used on future purchases

+Free shipping off all orders of $100 or more

+Receive a welcome gift (a free product that varies each month)

+Exclusive product offers

Join here.

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices. Become a voice for change!!

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company, and you are not required to spend a minimum amount on products every month.

If you’re interested in learning more about the consultant opportunity, email me at

Any questions? I’m happy to chat about anything skin or beauty related.

I am so passionate about eating a healthy, nourishing diet void of toxins and inspiring others to do the same.  Changing out my personal care products was naturally the next step for me. If you have any questions about any of this, send me an email at

For skin care and makeup tutorials and tips, join my skincare-specific email list:

You can subscribe here. It’s free.

XO Joanne